Dumb down your smart-phone!

Why would you do such a thing? Modern man has achieved much in recent history. One of man’s major achievements as of late, for the lack of better terms, is creating the cure for boredom. That’s right – boredom.

Thanks to our smart phones (along with tablets, other hand helds, etc.) the modern man no longer has to fret with nothing to do. There is always an app close by, another email to read, a bill to pay, an Angry Bird to save, and the list goes on and on with what’s at your fingertips. While there is much to be thankful for about the ‘productivity’ in our hands, there is also something to worry about – the demise of boredom.

Boredom, as I see it, is free space to think, wonder, and roam the world between your ears. I do not define boredom as having nothing to do, but rather having everything to do. I believe the individual needs this time for overall health, sanity, and clarity. Humans have always had a component of boredom in their lives, but only recently have we had an option to opt out of being bored. I would argue that our minds are not able to handle the current degree of stimulation that we face day in day out, thus depleting our overall ability to be creative, strategic, thoughtful, engaged, and so on. If our brains were likened to a city’s infrastructure, I’d say there is too much traffic – thus smog, wrecks, and the general annoyance that comes from traffic is pervasive in our brains.

So getting back to the title of the post, dumbing down our smart phones (I could say “smart devices” but it doesn’t have the same punch) is our ability to know when to say “when” and limit our ability to rid our lives of boredom. We need to recognize boredom as a central tenet that allows other mental ascents to bloom.

What are some ideas on how to do this?

This, of course, depends on your personality, so the below is what I have found suits me best. My guess is you won’t like it. Neither did I….at first.

Limit yourself to 2 pages/screens of applications:
You and I both know that you pretty much use the same apps over and over. Some of these get you out of a jam and some of the others you have on there just because they came on the phone or for novelty’s sake. Get rid of the apps you don’t use or that are simply a novelty.

Turn off YouTube
Yes, I said it. It’s like having America’s Funniest Home Videos in your pocket – and while this may make you laugh it doesn’t make you a better human being and/or more productive.  For some reason I always find myself watching soccer highlights – not ones from last night, but amazing plays. I don’t play soccer, I don’t care about soccer, and if you have seen me try to play, it’s a joke. Simply put, it’s a waste of time.

Games, really? Grow up!
Games are the ultimate enemy of boredom. It’s all novelty…if you argue with me on this, it’s going to be laughable logically so just save your breath.  There is no point besides ‘vegging’ and escapism. Angry birds, Words With Friends, Flick Home Run, all of them are dulling you as an individual.

News no more (on your phone/device that is)
When was the last time you read the news? Did you go about your day any differently because of what you read? The information is largely un-actionable, thus to keep checking the news on your phone/device is meaningless to your day’s productivity. Yes ‘news’ has an aspect of value but I am sure you will be fine without it on your phone.

Last but not least…shut down your BROWSER!
Gasp. Breath. Breath.
You mean to tell me after you sit on your computer for roughly 8+ hours a day you ‘need’ a browser on your device? If you live in B.R.I.C. (Brazil, Russia, India, China) this does not apply to you. However in the states, aren’t you tired of being on the web? I know it can seem that being at your 5 year old kid’s soccer game or stuck at your spouse’s 3rd cousins house for a once a decade dinner is not as fun as checking your neighbors Facebook page from your phone but take a break. Chill.

So how do I dumb down my SmartPhone? Use Restrictions

Have a friend/spouse/co-worker lock the parts of your phone that you deem a waste of your time. This just makes sense due to the ‘present bias’ we have towards immediate pleasure, which, in this case, means curing our boredom. Have them use a code (that they won’t forget) to unlock the phone when you need to run updates, download a new business app, etc. Immediately have them lock it back and thank them for doing so.

Sound dumb?
*Written by a novelty addict btw…painfully aware of my addictions.

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Creating urgency

I am one of those has-been types. Basically a person who excelled in sports at an early age, developing a very competitive spirit early in life, and can’t quite live up to the hype they have in their head. I peaked when I was 13 sad to say. All the other kids hit puberty and all I did was hit my awkward years. However, what I have left is the need for competing – what does that look like today as a ‘jack of trades’ in a white collar job?

I have identified the common denominator as urgency. Urgency in sports looks different than it does in sales/marketing/hr/etc but none the less triggers a mechanism that I personally enjoy. Where I have no urgency I tend to have apathy. I hate myself when I am apathetic, in all areas of life – not just business.

Examples of creating urgency:
-Challenge someone to a weight loss competition, put real $ or time on the line
-Tell people on your team that you will have X done by Y date, post it to a discussion board, have people depend on you, so that if you don’t get it done you FAIL someone.
-Rob yourself of conveniences until you accomplish X
-Schedule an appointment before you have done the work, thus you must get it done by a certain date
-Have a party at your house so that you actually have a reason to clean it

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If your biased and you know it clap your hands

Organizational alignment isn’t necessarily a positive. Huh? Having everyone on the same page, aligned, and headed in one direction can be a very good thing…unless of course the same page happens to be in the wrong book and/or the direction is the wrong direction.

There is something called ‘Choice-supportive bias‘.
In short, you ascribe much value to the known quantity that is your decisions.

When someone looks to take a company or a division a new direction or re-align sales territories they are bucking the system. Perhaps in a small way, perhaps in a big way, but either way, there is no longer alignment but rather diffusion is introduced.

If you are in sales or marketing you run up against this everyday. When I am selling something I am attempting to challenge another individual’s (or company’s) past decision/s. This is emotional. People, myself included, really like the decisions we have made and sometimes hate it when people try to ‘buck’ their system.  Continue reading

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Ascribing Value: How your clients view your brand

The human mind is generally far more eager to praise and dispraise than to describe and define. It wants to make every distinction a distinction of value; hence those fatal critics who can never point out the differing quality of two poets without putting them in an order of preference as if there were candidates for a prize. -CS Lewis

Rarely do you hear a referral/non-referral of a product or service that is void of emotion. Rather, it’s based on emotion. We find ourselves using the features and aspects of a service to justify our emotion behind the praise/dis-praise always adding a personal bias to what it is we are describing. Lawn care, a bowling ball, outsourced technology, a CPA – none are exempt from this range of thinking.

Thus, as a marketing/sales person I must remember the ramifications of this as I engage in the market place.

  • Our clients, to no fault of their own, will only dig as deep as their recent emotion to validate or dismiss the product/service.
  • Managing expectations may be the most crucial aspect in protecting the future praise of your service
  • In a service model, strong client relationships protect against dis-praise and/or promote praise despite the actual evidence for such a testimony
  • Law of diminishing return will set it in with long standing clients, the pain, now gone due to your product/service, tends to lose meaning over time, thus emotions must be stoked through proving new value and/or services that further enable or prevent pain
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Baumol’s Cost Disease and What it Means to You

When I went college it cost roughly $5,000 a year for tuition and books (yes, it was a state school). The same school now costs about $8,000 a year. My guess is that the education hasn’t changed much materially but the cost has increased roughly 60%. Why is this the case?

Baumol’s Cost Disease  – in short - a rise of cost with little corresponding increase in productivity

Many people, wrongly in my assumption, have turned to education as a way to punt on these ‘hard economic times’. They have chosen to stay in school or go back to school in search for greener pastures that they assume will be there after graduation. This has led to a surge in demand causing a material increase in the cost of education while the quality in education has remained constant and/or declined due to the volume/quality argument. Continue reading

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4 C’s of Business Development

Business Development (BD) seems to be the buzzword of 2011 (probably 4th behind Cloud, Social Media, and Merger).  As new business has been difficult to find, even harder to win, and harder still to be profitable on, the profession has started turning over new rocks in search of some answers. The quest for good professional services business development people is underway at many firms.  In other cases firms are looking to partners to pick up their BD efforts as part of their role in being a partner. Either avenue your firm takes, it’s important to consider the basic qualities needed in a BD role. As a person learning the craft, I have found 4 qualities (conveniently all C’s) that are needed to make for a successful business development person…which leads to the 5th C – cash.

First, what exactly is business development?

Business Development [biz-nis dih-vel-uh  p-muh  nt]
Business development comprises a number of techniques and responsibilities which aim at attracting new customers and penetrating existing markets.

Next, what should you look for in people (the 4 C’s)?

Connector
The person who acts like they are in timeout at a cocktail hour is probably not the best person for a business development role. This doesn’t mean they are the incessant storyteller who can’t shut up, but rather a person who rarely meets a stranger and when they do they LISTEN more than they talk. This trait is wired into an individual  and, best I can tell, cannot be taught. Sure someone can get better and improve, but this same person should not have that as their primary role.

Continue reading

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Social Media for Busy People

Jumping into Social Media to many people feels like diving head first into the deep end without knowing how to swim. They feel like if they bite the bullet they have to all of a sudden create a Facebook account and say good-bye to a few more hours a week looking at pictures of a dead deer shot by their 3rd cousin or read about a neighbor’s vacation to the Bahamas. While this could be your plight, it doesn’t have to be, nor should it be. Here are some quick tips to try your hand at a few different aspects of Social Media geared for busy professionals.

Bring the web to you: Google Reader

What if a newspaper dropped on your doorstep every morning with news tailored just for you? No more throwing away this and that section or going straight to Sports or the Business section.  Instead everything is relevant and hand picked. This is Google Reader in a nutshell. It’s simple to set up and all you need is a Gmail account. It uses something called RSS (Really Simple Syndication) technology that pulls info as it’s released/updated across the web on the sites you want to follow and/or news you want to be privy of.

Other RSS Reader option:
Microsoft Outlook

Read smart people: Blogs

If you could be a fly on the wall, listening into someone’s thoughts, who would that someone be? For me, it’s Mark Cuban. I really, really like what he has to say and when he speaks, I listen (doesn’t mean I heed all of it). Lucky enough for me, he has a blog where he talks about a variety of issues that I value – economy, sports management, start-up business, etc. While not everyone is a fan of Mark Cuban, I think you get the point I am trying to make – why wouldn’t I read insights from someone whose thoughts I value on a particular subject matter? Blogs are an easy entrance into Social Media by way of being a spectator and, in combination with the RSS technology mentioned above (Google Reader or like tool), it’s super efficient.

Many thought leaders in various fields have a place where they go and freely share their thoughts.

Some blogs I read that you may also like:
Mark Cuban
Harvard Business Review
McKinsey
Rita Keller, Firm Management 
Michelle Golden,  Firm Marketing & Sales
The Progressive Accountant

An excuse to say ‘Hi’: LinkedIN

Any good business development person breaks the token sales rule – ABC – Always Be Closing. They follow a different rule – ABB – Always Be Building. LinkedIN is a perfect tool for building a relationship with someone over time. How? Conversations are the key to business development, and LinkedIN, if used correctly, is a conversation starter for professionals. One tip is to stop carrying business cards and instead immediately Link-IN with the people you meet via your smart phone. While this doesn’t fly if you are doing business in Asia, for example, it can fly here. This gives you a much easier way to contact people as well as expose them to a stream of information coming from your profile. All it takes to set up a profile is 20 concentrated minutes while at home in between a house project or your favorite sitcom. Continue reading

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